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Bay Area entrepreneurs part of growing "Wellness Event" economy

Katherine Langford
Editor-in-Chief · Saturday, October 24, 2026 at 4:31 PM · 1 min read
Bay Area entrepreneurs part of growing "Wellness Event" economy — KTVU FOX 2 Bay Area, San Ramon Health news
Image: KTVU FOX 2 Bay Area

According to data from the Global Wellness Institute, people in the U.S. spend an average of $6,300 a year on wellness activities. The total amount spent, worldwide is $6.8 trillion - an increase of 8% from 2023 to 2024. Bay Area entrepreneurs are part of the movement.

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